ABOUT THE BRAND

Sway India was born out of a personal response to the growing concern of textile waste, with a vision to create fashion rooted in meaning and intention rather than excess. Inspired by a deep appreciation for Indian culture, craftsmanship, and authentic self-expression, the brand brings together heritage textiles and contemporary silhouettes to tell stories through clothing. Stories that honour the past while embracing the present.

At the heart of Sway India is a commitment to slow, sustainable fashion. We work primarily with pre-existing deadstock fabrics, transforming them through upcycling into one-of-a-kind, wearable art. Each patchwork piece is unique, a reflection of mindful design and minimal waste.

Every garment is meticulously handcrafted by skilled local artisans. Our collections are made to order and released in limited drops, allowing us to produce only what is needed, nothing more and nothing less.